2D Animation, or more popularly known as motion graphics, is a technique of combining audio and visuals to form a simple yet impactful video that can be used for various purposes. Companies that need to demonstrate the process, flow or use of the products usually employ this form of media. 2D animation is also a proven method of marketing. It has been employed by businesses all over the world, and the conversion numbers for most of the companies have been astounding.
2D customized animations run on 2D planes. This means that they do not have the ‘depth.’ Interestingly, this is what makes these simple videos so powerful. They are easy on the eyes and deliver a message to the point.
What makes 2D animation even more popular is its cost. Creating such videos is affordable, and the ROI it generates is usually higher than other forms of explainer videos.