A swoosh is Nike, and a leaping jaguar is a Puma. How do we know that? Because these companies have trained us to recognize them by their logos. This is what building a brand identity does. Brand identity design is a complex process of carefully selecting colors, icons and other graphics that are going to represent a brand to the rest of the world. Once executed, every aspect of the business right from stationary to the final product is going to have to adopt this corporate identity. Eventually, people start recognizing a brand by a mere look at their logo and colors, and that is what makes the process of brand identity design so powerful.
A human brain intercepts a particular meaning from a specific color and design, and hence it is essential to select the right colors, patterns, objects and icons that re going to represent the business.
Brand identity and design is the collection of all aspects that a business produces to represent the ideal image to its customer. Brand identity and design are different from “brand name image” and “branding,” despite the fact that these terms are often dealt with as interchangeable.
The term branding describes the marketing practice of actively forming a unique brand name. The brand name is the understanding of the business in the eyes of the world.
The brand name identity is what makes a business quickly identifiable to its clients. The audience of the company will associate the brand identity with the quality of services or products. This also signifies the connection between the company and its clients, constructs consumer commitment, and figures out how the consumers will view the brand name.
Building a brand identity is a necessary job for any organization that plans to stay alive for an extended period. Without a proper business identity, a business will lose itself in the sea of unknowns.